Banks undoubtedly have a bad rap in today’s society. The financial crisis of 2008 isn’t so far in our rear-view to have been forgotten and consumer trust is notoriously hard to win back. While some banks have chosen to highlight their trusted heritage to win new customers, another bank is building rapport with consumers through a tie up with iconic cartoon characters.

As VR has started to be prolifically integrated into marketers’ campaigns, Rustlers have taken the medium and used it in a rather unique way, helping to remind youngsters how good they have it in the modern age.

Feeling rundown? You're not alone. IKEA marked the passing of Blue Monday by encouraging us to get more sleep in its latest campaign.

This week’s campaign spotlight looks at the first episode of ‘Money Bite’, a new long-form video series from Natwest which the bank hopes will foster a deeper connection with the brand than a conventional ad campaign.

It’s that time of year. This week saw new Christmas ads debut left, right and centre. But consumers are the real winners as brands fight for shoppers' attention with creative, emotional, and sometimes downright strange (we’re looking at you TK Maxx) festive adverts. This week we look at one ad that has it all – action scenes, strange sci-fi creatures, the hottest gifts and of course, a killer festive soundtrack.

The winners of Ocean Outdoor's Digital Creative Competition were announced on Thursday 13 October and provide wonderful examples of the almost limitless possibilities presented by digital outdoor screens.