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Nissan ‘#ElectrifyTheWorld’ / DigitasLBi Paris

By Kristi Kotow |
09/08/2017
When we talk about pollution our minds often jump to air or water pollution. But noise pollution is becoming an area of increasing concern with noise from motor vehicles and machines posing a threat to wildlife and humans alike. This week we take a look at a campaign making strides against noise pollution paid for by one of the main contributors: a car manufacturer.
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New Balance ‘My Future Self’ / Beattie McGuinness Bungay

By Kristi Kotow |
26/07/2017
With trade agreements between the UK and US making headlines this week, it’s clear that the US wants to sell us even more stuff. American-owned New Balance is looking to make a name for itself across the pond with a campaign fronted by decorated athletes in UK sport. To this end, the brand has released ‘My Future Self’ showing the role mental attitude plays in becoming a great athlete.
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Lanson ‘Celebrating 40 Years of Champions’ / Space & Pilgrim

By Kristi Kotow |
12/07/2017
Strawberries and cream. Jugs of Pimms. Royal sightings. Only one event in sport can conjure up such decidedly non-sporting related themes: Wimbledon. The English Grand Slam tournament is well known worldwide for its rich tradition, style and top-notch tennis. While the players take care of the tennis, long-term partnerships with premium brands, such as Lanson, help to maintain the event’s prestige.
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Apple ‘The Archives’ / TBWA\Media Arts Lab

By Kristi Kotow |
28/06/2017
Astonishingly, tomorrow marks the tenth anniversary of the iPhone’s debut. Since 2007, Apple has launched a dozen new models and more than a few memorable adverts. This week iPhone released a new advert which takes a look back at the technology of the past as it seeks to sell the future.
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Volvo ‘Moments’ / Forsman & Bodenfors

By Kristi Kotow |
14/06/2017
Car manufacturers have long used sexy images of car models to sell their wares. But a new wave of emotional car advertising has cropped up among luxury marques, including the subject of this spotlight, Volvo. The luxury brand is utilising emotional campaigns to portray itself as a lifestyle choice, making it an attractive option for men, and women, alike.
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Marks & Spencer ‘Spend it Well’ / Grey

By Kristi Kotow |
10/05/2017
Marks & Spencer’s food department has long reigned supreme on the High Street whilst the brand’s home and clothing divisions have struggled for sales. But this long-standing truth might well shift with M&S’s newly unveiled brand proposition asking shoppers to think about the brand, and life itself, in a whole new light.
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Carlsberg ‘The Danish Way’ / Fold7

By Kristi Kotow |
25/04/2017
Does knowing a beer's national origin make a difference in sales? Are you more likely to buy a premium Irish beer, or a Danish one? After a year of customer research and trend-monitoring, Carlsberg thinks heritage is the key to tapping into millennial beer drinkers' wallets. The result is a new brand strategy aimed at getting consumers to reappraise the brand through its Danish provenance in order to help it stand apart.
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Halifax ‘What Happened When The Thunderbirds Visited the Halifax’ / Adam & Eve/DDB

By Kristi Kotow |
29/03/2017
Banks undoubtedly have a bad rap in today’s society. The financial crisis of 2008 isn’t so far in our rear-view to have been forgotten and consumer trust is notoriously hard to win back. While some banks have chosen to highlight their trusted heritage to win new customers, another bank is building rapport with consumers through a tie up with iconic cartoon characters.
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Campaign Spotlight: Super Bowl LI Special

By Kristi Kotow |
01/02/2017
Whilst the matchup between the New England Patriots and Atlanta Falcons may be the focal point of Super Bowl Sunday for sports fans, the rest of us will be on the lookout for outstanding ads. Check out our picks for the best ads of Super Bowl LI and vote for your favourite.
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Argos 'Christmas Yetis' / CHI & Partners / Mindshare / AllTogetherNow

By Kristi Kotow |
08/11/2016
It’s that time of year. This week saw new Christmas ads debut left, right and centre. But consumers are the real winners as brands fight for shoppers' attention with creative, emotional, and sometimes downright strange (we’re looking at you TK Maxx) festive adverts. This week we look at one ad that has it all – action scenes, strange sci-fi creatures, the hottest gifts and of course, a killer festive soundtrack.