Sales and marketing during the pandemic
Earlier this year we asked ALF users in a survey various questions on how the pandemic has affected their sales and marketing role. This is what we found.
The factors that create new opportunities
What happens today will undoubtedly have an affect on our behaviour and activities in the future.
Having the foresight to see how things can unfold from current events is crucial for anyone in a commercial role to stay ahead of the game and find new opportunities.
This article looks at how technology, politics, economics and social changes will and have changed the way consumers have behaved, how brands have responded and how that affects the advertising and marketing sector.
ALF Talks with ITV and Clear Channel
Watch the first instalment of ALF Talks where we analyse the nuts and bolts of B2B sales and marketing with the leading figures in the industry.
Newcomer brands are changing the way consumers shop and are spending more on advertising
According to a recent forecast, non-eCommerce retail sales will drop by 16% this year, followed by a recovery in 2021. And its predicted sales will never reach pre-pandemic levels.
Here are some examples of growing eCommerce brands you can find in ALF that could be an opportunity for you:
How to build an agency patch
Knowing which agencies look after which brands can be difficult to keep track of. ALF makes it easier for you to find agencies that look after certain brands from particular industries.
These brands have launched new products under lockdown
New products mean new campaigns. In the last two month ALF has announced 66 product launches ranging from FMCG brands to high end luxury labels.
Some products were created to reach new customers and demographics. Some products were developed through gaps in the market under lockdown.
Here is the full list.
5 brands that have stood out in the last 7 days
Here are 5 brands that are refreshing their image, changing their strategy or adjusting their operations to meet customers habits
Building B2B sales and marketing lists in ALF
High quality data creates high quality pipelines
ALF brand advanced search
How granular do you want to go with your prospect list.
Stars founded during a recession. What are these brands up to now?
Let there be no doubt we’re heading into a recession that will shake the world. As we predict to see difficult times ahead, history has proven that while some run away from the chaos, there will be more opportunity than ever to deliver real value to the world.
Do The Current Changes Represent Any Advertising Opportunity?
There is an opportunity in every crisis and the deeper the crisis, the better the opportunity can be. New sectors will emerge and old ones will cease to exist as the market adapts to the current climate and consumers change their behaviours.
Here we have put together some opportunities that we have anecdotally seen for the industry, whether that is ramping up supply, targeting new customers, or offering services to new clients.
Sales Managers listen up - COVID-19 and the resilient UK media sales market
The now announced pandemic COVID-19 is about to have an undeniable impact on our day to day lives, businesses and consumer habits.
But, let’s not concentrate on the fear of what's going to happen and ensure we find a new way of working successfully over the coming weeks, months and years.
In regards to my business at ALF insight, we are ready to ensure we can continue to service our clients and run effectively in this period. What's particularly evident is that all organisations (not just in media) need to get with the programme as soon as possible.
What have these 5 brands done since they last reviewed their agencies
How long does a brand and agency relationship last? What would be the reason for a brand to review its agency? And can you predict what a brand will do by looking at its past activities.
This post analyses 5 brand's that reviewed its agency in 2016/2017 to see whether there are any signals that an agency search could be on the horizon.
Brands to keep an eye on for 2020
Here are the top five food trend predictions for 2020…and some of the brands that’ll be making the difference.
The little-known challenger brands are spending more and more on advertising
What do you know about the little-known brands that are challenging the market and are increasing their marketing spend?
These are the brands competing against the conglomerates.
These are the brands that have recently entered the UK market.
These are the brands that are disrupting the market.
Will the trade war affect global advertising spend?
We look at how the US/China trade war could affect advertising spend, and how ALF’s Top 100 Global Advertisers report makes it easier for you to win new business in new markets.
What we learned from Campaign’s breakfast briefing: when brands take advertising in-house
The agency world is thriving, but more and more brands are starting to move their advertising in-house. The implications of this go far beyond the loss of some accounts: the agency needs to respond to this challenge, and brands who are considering in-housing need guidance on how to do it. ALF Insight attended the recent ‘When brands take advertising in-house’ Campaign breakfast briefing to hear some of the UK’s top marketers and agency leaders discuss these issues. We’ve summarised some of the key themes which came out of the event.
What makes a GOOD sales person GREAT?
This week Amanda Rosevear, ALF’s Head of Sales, answers the following question: What makes a good sales person great? As Conor Dignam, our CEO, put it: ‘It really captures the qualities that make for great sales people and following some of Amanda’s insight will certainly help everyone with a job in sales – and actually in any role.’
GDPR Good Practice Guide
It’s important that GDPR is seen as an opportunity for marketers. Good practice is key for the ICO. The commissioner wants you to be able to demonstrate that you have done your homework and have tried your best to comply with the new legislation. Check out our a simple guide to help you along the way.
GDPR & ALF explained
This week ALF clarifies its position around GDPR and describes the data collection process it has put into place to ensure it complies with the new legislation.