This week’s campaign spotlight shines on an emotional film from the Guide Dogs for the Blind Association which shows how dogs really are man’s best friend. The spot highlights that, especially when it comes to the visually impaired, a canine companion is an ever more important lifeline.

How much did you pay attention to your surroundings on this morning’s commute? Škoda’s latest spot reminds us to look up from our newspapers and mobile phones as you never know what surprises lie ahead…

If you’ve ever been stumped by a language barrier then this week’s campaign spotlight is for you. In its latest spot, foreign language learning system Babbel shows the reality of non-Spanish speaking tourists in Barcelona and the humorous consequences of information getting lost in translation.

When we talk about pollution our minds often jump to air or water pollution. But noise pollution is becoming an area of increasing concern with noise from motor vehicles and machines posing a threat to wildlife and humans alike. This week we take a look at a campaign making strides against noise pollution paid for by one of the main contributors: a car manufacturer.

With trade agreements between the UK and US making headlines this week, it’s clear that the US wants to sell us even more stuff. American-owned New Balance is looking to make a name for itself across the pond with a campaign fronted by decorated athletes in UK sport. To this end, the brand has released ‘My Future Self’ showing the role mental attitude plays in becoming a great athlete.

This week’s campaign spotlight shines on an interactive campaign which involved a clever and impressive use of digital outdoor media to raise awareness of the conditions in which captive whales are kept.

How do you spend your daily commute? If you’re tired of staring into a phone mindlessly scrolling through social media or flicking through a paper full of negative news, Microsoft suggests putting them down to appreciate your surroundings and take in inspiration to get creative.

Astonishingly, tomorrow marks the tenth anniversary of the iPhone’s debut. Since 2007, Apple has launched a dozen new models and more than a few memorable adverts. This week iPhone released a new advert which takes a look back at the technology of the past as it seeks to sell the future.

Car manufacturers have long used sexy images of car models to sell their wares. But a new wave of emotional car advertising has cropped up among luxury marques, including the subject of this spotlight, Volvo. The luxury brand is utilising emotional campaigns to portray itself as a lifestyle choice, making it an attractive option for men, and women, alike.

Instagram has become a favourite tool among youngsters to follow the lives of their favourite celebrities. In April, an unusual Instagrammer came on the scene, gaining popularity among celebrities and animal lovers, and challenged the likes of the Kardashians to become the latest Insta-celeb. However, the new social media star had an ulterior motive, which turned out to be the work of Bayer and agency The Red Consultancy.

Our campaign spotlight this week shines on an interesting use of an app popular with young people, which aimed to raise awareness of Alzheimer’s disease among this demographic and encourage people to donate to the cause.

Marks & Spencer’s food department has long reigned supreme on the High Street whilst the brand’s home and clothing divisions have struggled for sales. But this long-standing truth might well shift with M&S’s newly unveiled brand proposition asking shoppers to think about the brand, and life itself, in a whole new light.

Does knowing a beer's national origin make a difference in sales? Are you more likely to buy a premium Irish beer, or a Danish one? After a year of customer research and trend-monitoring, Carlsberg thinks heritage is the key to tapping into millennial beer drinkers' wallets. The result is a new brand strategy aimed at getting consumers to reappraise the brand through its Danish provenance in order to help it stand apart.

This week’s campaign spotlight shines on property website Zoopla’s latest ad which takes an amusing look at the criteria demanded by property buyers, demonstrated by the most fastidious kind of home finders.