ALF’s Campaign Spotlight is back to shine a light on our favourite Christmas ads of the season! As usual, we’d love for you to have your say, so don’t forget to vote in our poll – the winner will be revealed on 21 December!

Thought you’d seen the last of those emails from brands trying to get you to opt-in to their marketing ahead of GDPR? Well think again, as we are bringing you one for this week’s Campaign Spotlight! As the new data protection regulation turns a month old, we take a look at how Sky cleverly employed the FOMO method to prevent it’s mailing list from dwindling.

With the rise of the fitness and wellbeing market, we’ve all become more educated on the importance of a protein-rich diet for repairing and building our bodies. From bread and breakfast cereals to Mars bars and chocolate spread, pretty much everything now has ‘protein’ stamped all over its packaging to lure in those looking to build up a healthy-looking shopping basket. But what about its lesser known sibling fibre? Arla brings this digestive system-loving food group out of the shadows in its latest campaign promoting its new yoghurt range.

Ikea has been on a roll this past year. From giving away baby cribs to mums-to-be and saving people money on their energy bills, to ‘ghosts’ holding house parties and placing its products in conversation with high-end fashion and popular TV series Game of Thrones, the Swedish furniture store has been ticking all the right boxes. It continues to showcase itself as the leading innovative homeware brand in its latest spot by long-term creative agency partner Mother.

Unless the Beast from the East makes another unwelcome return, it seems like spring and – dare we say it? – summer is finally on its way. As people get in the mood to spend more time outdoors, they will be turning to travel sites to book exciting vacations. Booking.com’s new campaign hopes to reign in those potential customers by dropping a new creative which documents the winning stories from its first ever Booking Hero competition.

After a week of dark and fairly depressing weather, a spot that celebrates colour, energy and daydreaming of elsewhere is more than welcome. Pringles latest campaign rolled out just at the right time, exploring the imaginary journeys consumers are taken on when they pop upon a can.

Although it takes place across the pond, we couldn’t let the biggest advertising event of the year pass us by without giving you a round up of our favourite spots shown at the 2018 Super Bowl. On Sunday, underdogs the Philadelphia Eagles beat the New England Patriots 41-33 to claim their first Vince Lombardi trophy, however brands also stepped up to challenge The Birds for star of the show.

Economy flyers, ever considered asking for that free seat upgrade? Of course you have. Emirates latest campaign looks at the various comical ways in which people try and wangle themselves a fancier flight, suggesting that the best solution lies beyond just switching seats.

With the winter Olympics round the corner, this week’s campaign spotlight shines on a set of quirky animated spots created by Red Bee for the Discovery Channel, which bring together both sport fanatics and detractors.

It’s the start of a new year and for many 1 January signals the turning of a new leaf and striving to become a better version of yourself both in body and mind. To appeal to those aiming to be more health-conscious this year, Special K has released a new campaign that sees the brand itself start a new chapter. Rather than positioning its products as dieter’s food as it has in ads gone by, the cereal brand’s latest work hopes to encourage woman to take up a healthy, active and self-loving approach to 2018 fuelled by its nutritional breakfast offerings.

2017 has been a year that has brought some serious issues for women to the forefront of public consciousness. It seems fitting then, that this week’s campaign spotlight shines on domestic violence charity Refuge, which is rounding off the year by singing the praises of women (and criticisms of a patriarchal society) in a series of feminist hymns created by Grey London.

With many advertisers focusing their festive campaigns on the joyous experience of coming together, Age UK’s latest spot reminds us that not everyone is lucky enough to surround themselves with others this Christmas.

With the overwhelming amount of Christmas campaigns being released last week, we decided to take a break from the festive rush for this week’s campaign spotlight. We take a look at a humorous and colourful ad that marks Photobox’s first foray into advertising in the UK and France.

This week’s campaign spotlight takes a look at Channel Four’s latest ident rebrand which subtly sums up the core values of the channel through the endearing antics of a lovable metal giant.