ALF’s Campaign Spotlight is back to shine a light on our favourite Christmas ads of the season! As usual, we’d love for you to have your say, so don’t forget to vote in our poll – the winner will be revealed on 21 December!

We are pleased to announce that our top 3,000 module now contains 293 new advertisers so as to reflect the 2017 top spenders, bringing a wealth of new prospects at your fingertips. Don’t lose out: check them out now!

Thought you’d seen the last of those emails from brands trying to get you to opt-in to their marketing ahead of GDPR? Well think again, as we are bringing you one for this week’s Campaign Spotlight! As the new data protection regulation turns a month old, we take a look at how Sky cleverly employed the FOMO method to prevent it’s mailing list from dwindling.

The Super Bowl might be the biggest advertising event of the year in the USA, but it’s got nothing on the World Cup. Everyone from supermarkets to betting brands has been rolling out adverts for the epic sporting event taking place in Russia this year. Under the spotlight this week is all our favourite ads from the months-long World Cup campaign.

It’s difficult to get long-form content right: spots which sit uncomfortably between the standard 30-second ad format and long-form territory, at three or four minutes long, can fail to capture the imagination. True long-form content can be equally off-putting – who has the time to watch a ten-minute ad? Fortune favours the bold, though, and it’s working for Nikon this week as they roll out a 20-minute short film to promote its new D850 model. ‘Four Weddings’ is a moving documentary which explores four different relationships and showcases a brand that wants to see relationships flourish and give consumers the opportunity to visually document their lives and interactions with each other.

Brands are working harder than ever to position themselves at the centre of our lives and communities. For the third year running, San Miguel is publishing its own alternative ‘rich list’ of 20 life-rich people from around the world, supported by a new spot exploring what wealth should really mean.

The increasing popularity of on-demand streaming services like Netflix, which offer not only the convenience of watching whenever you want but also the appeal of binging on your favourite shows that you haven’t seen in years, mean live TV broadcasters have it harder than ever when it comes to creating ‘buzz’ about the premiere of new series and episodes. Channel 4’s in-house creative team has shown it’s up to the task with the latest campaign for the new series of Humans.

Ikea has been on a roll this past year. From giving away baby cribs to mums-to-be and saving people money on their energy bills, to ‘ghosts’ holding house parties and placing its products in conversation with high-end fashion and popular TV series Game of Thrones, the Swedish furniture store has been ticking all the right boxes. It continues to showcase itself as the leading innovative homeware brand in its latest spot by long-term creative agency partner Mother.

As summer approaches, many women (and men) will be starting to worry whether they are ‘beach body ready’. In lingerie brand Curvy Kate’s latest campaign, we are encouraged to throw out the body hang-ups, instead celebrating and loving our bodies just the way they are.

Spring has finally arrived, and summer isn’t too far behind – or, at least, it feels that way watching H&M’s latest ad for its spring collection. The sunny spot showcases the latest high-street fashions merged with the retail giant’s recognisable style in a dramatic outdoor dance routine, paying homage to young women who are doing things their own way.

Moneysupermarket.com and Mother will soon be parting ways, as the advertiser seeks a new creative agency for a totally new brand strategy. For its last spot before resigning the account, Mother takes the Moneysupermarket.com classic ‘feeling epic’ ad format to a new, ridiculous, hilarious place: an Action Man dance routine.

After a week of dark and fairly depressing weather, a spot that celebrates colour, energy and daydreaming of elsewhere is more than welcome. Pringles latest campaign rolled out just at the right time, exploring the imaginary journeys consumers are taken on when they pop upon a can.

Last week saw the ringing in of the Chinese New Year, so what better way to celebrate than to take you to the land of The Red Dragon itself in this week’s campaign spotlight. Jaguar Land Rover took to the Tianmen Mountain for the latest in its series of ‘Driven Challenges’.

Absolut usually opts for stylish, slick, high-impact campaigns. Its latest spot by BBH London focuses instead on its down-to-earth, friendly employees in Ahus, Sweden, who take us on a tour of the distillery… while completely naked, to prove that they, quite literally, have ‘nothing to hide’.