The agency world is thriving, but more and more brands are starting to move their advertising in-house. The implications of this go far beyond the loss of some accounts: the agency needs to respond to this challenge, and brands who are considering in-housing need guidance on how to do it. ALF Insight attended the recent ‘When brands take advertising in-house’ Campaign breakfast briefing to hear some of the UK’s top marketers and agency leaders discuss these issues. We’ve summarised some of the key themes which came out of the event.