Newsworks Shift 2017: Here's what we learned
From #Piggate to the future of news, this year's Shift event from Newsworks grappled with the key issues facing the media industry in 2017. Here's our summary of the points raised.
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Everything’s different, nothing’s changed: key points raised at the ABC Interaction 2017
From ad fraud to Chicken Little, this year's ABC Interaction covered it all. Here we run through the key issues debated at the event.
Rufus Olins on the enduring power of newsbrands
We spoke to Rufus Olins, chief executive of the marketing body for national newspaper brands, Newsworks, to find out his ideas about the future of newsbrands and the issues facing them today.
GfK Tech Trends 2016: Artificial Intelligence
GfK’s Tech Trends 2016 explores the latest advances in technology and examines their implications for consumer needs and behaviour. One of the burgeoning technologies covered in the report which will undoubtedly unearth new opportunities for marketers and consumers alike is artificial intelligence. Here is what GfK has to say on the topic.
Guy Phillipson on the online advertising industry’s battle against ad blocking
BRAD caught up with the chief executive of the Internet Advertising Bureau (IAB), Guy Phillipson, to discuss the growing threat of ad blocking and how the industry is working to overcome it.
Native advertising: What you need to know
While native advertising is still a relatively new concept to some, it is coming into its own and has earned its place in a marketer’s arsenal.
ABC Interaction 2016: Five things we learnt
Like every year, last week’s ABC Interaction provided us with plenty to think about as to the challenges facing the industry in the year ahead. If you couldn’t make it to the conference itself, then fear not, as here we run through five key takeaways of the Interaction.
Lauren Holleyoake on publishing in a multi-platform world
Lauren Holleyoake, publisher of Grazia and The Debrief, talks to us about the ongoing success of her two brands, the challenges facing publishers in 2015, and what lies ahead...
What to do about engagement?
Engagement. It’s harder to think of any other marketing term used so regularly yet has so little agreement on what it actually represents. Jason Trout, UK Managing Director at Exponential, offers his view.
Meet Stylehaul's New Gen of YouTube Stars
We popped by Stylehaul to get their scoop on the next generation of creators on YouTube. Meet Emily Victoria-Canham, Gracie Francesca and Robin James - these are the YouTubers you need to get to know, if you want their legions of fans to love your brand.