While native advertising is still a relatively new concept to some, it is coming into its own and has earned its place in a marketer’s arsenal.

BRAD caught up with Alan Brydon, chief executive of out-of-home advertising trade body, Outsmart, to discuss the changes to the organisation following its rebrand from the Outdoor Media centre last year, and the latest developments in the sector.

A concise summary of the ups and downs in the consumer magazine sector for the second half of 2015.

Like every year, last week’s ABC Interaction provided us with plenty to think about as to the challenges facing the industry in the year ahead. If you couldn’t make it to the conference itself, then fear not, as here we run through five key takeaways of the Interaction.

England may have unfortunately crashed out of the Rugby World Cup, but whether you’re a coaching rugby, leading a management team or motivating your sales force, there are some rules you can stick to in order to build a winning sales team. Here’s what you need to build your high-performing sales team this season:

Engagement. It’s harder to think of any other marketing term used so regularly yet has so little agreement on what it actually represents. Jason Trout, UK Managing Director at Exponential, offers his view.

We popped by Stylehaul to get their scoop on the next generation of creators on YouTube. Meet Emily Victoria-Canham, Gracie Francesca and Robin James - these are the YouTubers you need to get to know, if you want their legions of fans to love your brand.

The summer months may feel quieter in the office, but rather than letting your leads go cold – take advantage of the long summer evenings and host an event to perk up your new business.

With so many marketing channels at your fingertips, it’s hard to know which ones are best to invest in, especially when there are so many buzzwords and phrases winging their way around the web.

We share our tips and tricks for no-nerves sales pitches...