Domino's 'The official food of everything' / VCCP
Anniversaries, break-ups, family night in? Domino’s is asserting itself as ‘the official food of everything’ in its latest campaign by VCCP.
H&M ‘H&M womenswear fall fashion 2017’ / Adam & Eve/DDB
The nights are drawing in and the temperature is dropping which means clothing retailers are starting to roll out their autumn/winter collections. For those feeling gloomy that the season of summer celebrations is over, H&M is reminding us that you can have just as much fun in the winter months in its latest spot.
Marmite ‘Marmite gene project’ / Adam & Eve/DDB
‘Love it or Hate it’ has long been the novelty slogan behind Marmite. However, the brand has now put weight behind its claims that you are either a lover or a hater of the yeast-based paste by commissioning a scientific study which found that our Marmite preference is in our genes. This discovery made the perfect basis for a new push for the brand, as we discuss in this week’s Campaign Spotlight.
Babbel ‘Missing out’ / Wieden & Kennedy
If you’ve ever been stumped by a language barrier then this week’s campaign spotlight is for you. In its latest spot, foreign language learning system Babbel shows the reality of non-Spanish speaking tourists in Barcelona and the humorous consequences of information getting lost in translation.
Deezer ‘Dare to discover: Harnaam Kaur, the bearded dame’ / Attention Seekers
Many advertisers caught our eye this week by rolling out campaigns which confronted us with, and celebrated, diversity. One of these was Deezer, which kicked off its ‘Dare to be Different’ initiative, delving into the minds of bold and brave creatives and taking the viewer on a tour of their music-inspired journeys.
Born Free Foundation ‘#TankFree’ / WCRS
This week’s campaign spotlight shines on an interactive campaign which involved a clever and impressive use of digital outdoor media to raise awareness of the conditions in which captive whales are kept.
Microsoft ‘Ode To The Commute’ / 3 Monkeys Zeno
How do you spend your daily commute? If you’re tired of staring into a phone mindlessly scrolling through social media or flicking through a paper full of negative news, Microsoft suggests putting them down to appreciate your surroundings and take in inspiration to get creative.
CBeebies ‘Everyone's Welcome’/ Karmarama
Over the past few months, terrible events have occurred both in the UK and around the world which have attempted to divide people. With that in mind, this week’s campaign spotlight shines on a heart-warming campaign for CBeebies which features some charming children who help remind us to be open-minded, tolerant of difference, and kind to one another.
Bayer ‘@DangerousSnail has a secret’/ The Red Consultancy
Instagram has become a favourite tool among youngsters to follow the lives of their favourite celebrities. In April, an unusual Instagrammer came on the scene, gaining popularity among celebrities and animal lovers, and challenged the likes of the Kardashians to become the latest Insta-celeb. However, the new social media star had an ulterior motive, which turned out to be the work of Bayer and agency The Red Consultancy.
Alzheimer's Research UK ‘The day Shazam forgot’ / Innocean Worldwide UK
Our campaign spotlight this week shines on an interesting use of an app popular with young people, which aimed to raise awareness of Alzheimer’s disease among this demographic and encourage people to donate to the cause.
John Lewis ‘National Treasures’
Ice cream vans, lollipop men, afternoon tea, fish ‘n’ chips, the seaside, sunburn, rain. As the days grow longer and temperatures slowly rise, John Lewis is reminding us of our favourite quirks of British summertime. The retailer has teamed up with London-based illustrator Paul Thurlby for its latest campaign which injects a vibrant splash of colour into the high street.
Zoopla ‘Crab World’ / 101
This week’s campaign spotlight shines on property website Zoopla’s latest ad which takes an amusing look at the criteria demanded by property buyers, demonstrated by the most fastidious kind of home finders.
Tiger Beer ‘Air ink’ / Marcel Sydney
This week we look at how Tiger Beer has collaborated with unique ink provider, Air Ink, for its latest campaign which draws attention to the reality of air pollution in major cities whilst positioning the brand as one that supports innovation and creativity.
Inspiring Girls ‘It’s time to get animated’/ MullenLowe London
This year’s International Women’s Day saw many marketers embracing the chance to celebrate the female force. Our campaign spotlight this week enlightens a particularly interesting area which is hoping to boost gender equality.
Rustlers 'The Rustlers 2017, 360°, 1952 VR experience' / Droga5 London
As VR has started to be prolifically integrated into marketers’ campaigns, Rustlers have taken the medium and used it in a rather unique way, helping to remind youngsters how good they have it in the modern age.
Sainsbury’s ‘Food Dancing’/ Wieden + Kennedy
Despite the #courgettecrisis and the surprise departure of their marketing director last week, Sainsbury’s has burst into 2017 with a new ad agency in tow and a fun, healthy living, multi-channel campaign that packs a punch.
‘The Music Box’/ GiffGaff
With the Halloween season upon us, this week’s campaign spotlight looks at how mobile phone network GiffGaff seizes upon the opportunity to scare whilst taking a jab at its competitors.
‘Restart a Heart’/ British Heart Foundation
This week’s spotlight shines on an impressive and meaningful campaign by The British Heart Foundation which utilises the technical functions social networks have to offer in order to put into perspective the importance of CPR knowledge.
Adidas ‘#MyNeoLabel’ / Iris
This week’s spotlight shines on a fun and innovative campaign for Adidas’ youth brand Neo which utilises popular social media channel Snapchat for a promotion that invites fans to tap into their inner fashion designer.